When Jeff Bezos blasted into space on Tuesday, he wasn’t channeling the Apollo astronauts in at least one respect: his sartorial choice.
Mr. Bezos, the founder of Amazon, told NBC’s “Today” show on Monday that he wouldn’t need a traditional spacesuit for the more than 62-mile jaunt above the Earth.
Mr. Bezos and the three other crew members aboard the New Shepard capsule wore light flight suits with a shiny sheen that resemble the jumpsuits worn by military pilots, or perhaps even a NASCAR driver’s racing suit.
The blue suits, revealed in pictures and videos published by Mr. Bezos and his fellow passengers before the flight, have a mission patch on the upper left chest that features Blue Origin’s rocket blasting into space.
“It feels good to be in the flight suit,” Mr. Bezos said in a promotional video that he posted on Monday on Instagram.
The crew member’s first initials and surnames are printed in white letters on the chest area of the suits, which have black trim and the Blue Origin name emblazoned on the left sleeve. On the right arm is a flag patch, similar to those worn by astronauts and fighter jet pilots — the American flag for the Bezos brothers and Wally Funk, and the Dutch flag for Oliver Daemen.
Blue Origin wasn’t the only company to make distinctive fashion choices in the competition between billionaires in their attempted private conquest of space.
When Richard Branson realized his dream of traveling to space last week in a Virgin Galactic rocket plane, he wore a darker blue jumpsuit made by the sports apparel giant Under Armour, complete with the company’s ubiquitous logo.
Elon Musk, the chief executive of Tesla, enlisted a costume designer who worked on “Batman v Superman,” “The Fantastic Four,” “The Avengers” and “X-Men II” to create the prototype for the more functional spacesuit worn by astronauts flying in SpaceX’s Crew Dragon capsule.